As expected, AT&T has matched Verizon's new Unlimited plan prices. Friday we thought marketing departments may be scrambling. I now think this reaction is a prepared response that was sitting in a folder all ready for release. However, I bet Verizon's timing still kept some AT&T honchos from slipping out for an early weekend.
The next step is to see how Alltel and US Cellular respond. Alltel can do whatever needs to be done, they'll just hit 'reset' in a few months. But could this be the beginning of the end for US Cellular? There is also a number of small carriers who has set their own nationwide Unlimited plans at around $100. We hope they can compete...and still survive.
Cricket still offers the cheapest Unlimited Talk plan at $30, and that now includes a lot of coverage.