As expected, Sprint tried to "match" the new Verizon Wireless Unlimited plans. Verizon's price for Unlimited Voice, Text and Data drops to $100, and Sprint makes an issue of the fact that they now offer it all at that price, too. But they already did.
Sprint needs to drop their prices instead of playing the same old song. Verizon has fired the first shot of a potential price war, and Sprint responds with a press release. Maybe we don't understand their reaction, but they will need to make some cuts. You can bet wireless marketing offices are buzzing like beehives today, and they have Verizon to thank for cutting into their holiday weekend. OK, who's next?