We continue to champion the lowest-cost wireless services, but we can't overcome the desire for data. Upgrading to a data-capable phone, whether you use data or not, has meant a plan price increase from $10 to $50 a month. There are many of us who pay for Texting and Data on a per-use basis, but more often, we're paying for a whole bucket of data. Most carriers "require" certain data plans based on your phone model, and we appear to shrug and pay it.
This addition of data charges has brought a huge improvement to the bottom line of the carriers and there has been no outcry from customers about it. So we all must feel it's worth it, and that these services must actually cost the carriers that much. Gotcha! As we have pointed out many times in the past: they will charge what they can get, not what it costs.
There are still some opportunities to cut your costs, but you need to adjust your 'needs'. You want what you want, but is saving money among your "wants"? In most cases, no. That's why so many of us are now paying $60 and up per month for what was just a year or 2 ago only $40.
We have a great list for How to Cut Wireless Costs, and keep in mind, not all phones cost the same per month, even phones with keyboards. Watch out for the insidious "Free" phone. The carriers know: 'You can pay us now, or you can pay us later', because after all...we want what we want!