US Cellular and Alltel have agreed to cooperate with the distribution of the "U" Prepaid service. While this link up makes great business sense, it may also indicate the beginning of a more extensive relationship between two Top 10 wireless carriers. Two wireless carriers with virtually no geographic overlap, compatible CDMA technology and a strong incentive to expand their operational area...what more could we ask for?
While this action should start the rumor mill, there have been a number of more serious combinations that just didn't happen: AT&T/T-Mobile, MetroPCS/Sprint, Cricket/MetroPCS. So don't think this really needs to go farther than the "U"-turn it really is: the evolution of what was once a very economical Prepaid wireless service. One more, we might add, being marketed by Wal-Mart.