Wednesday, September 5, 2012

T-Mobile Acts Like They Mean It

T-Mobile has made some substantial moves recently that makes them a really attractive place for your wireless business.  Here are some highlights:
  • They gained a significant amount of cash and spectrum from the failed AT&T takeover.  This helps expand T-Mobile coverage, especially broadband.
  • They started to "re-farm" their spectrum to offer LTE broadband at 1700 MHz, and HSPA+ (their form of '4G') on their current 1900 MHz channels, making their higher speed services available to existing iPhones.
  • They now offer Unlimited broadband for Smart phones, not available at any price on other carriers.  T-Mobile's price can be as low as $30.
  • They now encourage people to bring their unlocked iPhone directly to the T-Mobile store for immediate activation on the T-Mobile network.
  • They have hinted at soon selling their own iPhone.
  • The FCC gave T-Mobile permission to test the 1755-1780 MHz band for sharing with existing users to see if wireless service is compatible before all old users are required to move.
  • They now offer new broadband (USB modem) plans, some are now more generous.
  • They have signed up some new MVNO companies (resellers) indicating a new confidence in the continued operation of their network.
There are also some low lights, mostly with Prepaid:
  • They have discontinued their unlimited prepaid text plan at $15 per month.
  • They have increased the price of the 2nd tier of their prepaid plans from $25 to $30.
There's a lot to like about T-Mobile, some of those things include what they have not done, like mess with Gold Rewards.  Our problem is which phone to choose as we become even more serious T-Mobile users.

1 comment:

Ian said...

FYI Sprint still offers unlimited smartphone data as well, though on average Sprint's network is slower than T-Mobile's right now since Sprint's interim 4G tech (WiMAX) didn't roll out so well.