US Cellular has become less customer-friendly, especially with the quiet end of their "Belief Project". Credit goes to Engadget for noticing the changes. US Cellular has long sat at the top of Our Reviews and achieved a perfect "10" in the Mountain Wireless Ratings. The end of the Belief Project and things like free battery exchanges makes US Cellular more like the major carriers, maybe even a step below until they begin to sell the iPhone.
We thought long and hard about dropping US Cellular's perfect "10" in our Ratings but there are still 2 carriers in that spot. Being at "9" isn't too shabby and US Cellular could slide back up to a 10 if they make some improvements...or if the other "10's" get worse. We also looked to see if any of the #9 carriers deserve to move up. C Spire comes close but their plans are just a little expensive and limited.
We still believe US Cellular provides a great wireless service and selling the iPhone will reduce one of their few negatives. US Cellular also has a cloudy future, especially as they focus more on the bottom line. Even a sale may be difficult now. Their best course of survival would be to become a buyer of other small carriers but that seems unlikely after selling their network and customers in the Chicago to St. Louis areas to Sprint.
Our other remaining "10" rated carriers still offer a superior product but their operations are increasingly affected by outside sources. Let's hope they can defend the castle for at least a few more years.