There is now quite a bit of wireless competition at the $35 level but it has been mostly for people using GSM phones. For users with CDMA phones, mostly from Verizon Wireless, there has been just one easy choice...Page Plus. Now there is another: Total Wireless. Total is being offered by the company that owns Page Plus, America Movil, so, yes, they are competing against themselves.
The Total Wireless product was created to be sold at Walmart, but savvy visitors here know it is also available online, just like Straight Talk, also a Walmart/America Movil product. Just like Straight Talk, you get Unlimited Talk & Text and up to 2.5 Gb of data for 30 days, but unlike Straight Talk, it only costs $35, plus tax.
This seems to be a method of Walmart and America Movil to compete at this price level without affecting Straight Talk and other existing customers who will remain at the $45 level for (almost) the same product. "Almost" means Total Wireless is limited to 3G which Verizon probably supplies at a good wholesale price as they shift their own customers to 4G channels. Keep in mind all America Movil products also add sales tax which is not added by some competitors. Cricket Wireless is one $35 competitor that not only doesn't add tax, but also provides 4G coverage.
We have talked about Walmart as being a real wireless player before, and now you can play 'find the cheapest plan' at your nearest Wally World, or even online.