AT&T, the newest cellular carrier in Mexico, is finally showing substantial growth. With about 20% of the Mexican market, AT&T isn't the top dog, but a closer look shows a remarkable 38% growth in the past year. We didn't predict that AT&T would dominate the country anytime soon, but over a year ago we did predict that roaming South of the Border would become a much better experience for US roamers.
Oddly, T-Mobile was the first US carrier to enable "Free" Mexico roaming, with AT&T to quickly follow. Today, roaming in Mexico just isn't what it was just 2 years ago. Last December our AT&T and Cricket phones roamed there on whatever network was available, which wasn't always AT&T. We'll be looking for improvements this year at Spring Break.
Also, the other networks in Mexico are upgrading to 4G-LTE more hastily, most likely in response to the invasion of the Yankees who are pushing the AT&T network to be the fastest in the country. TelCel, the country largest wireless operator still faces government pressure to slice up their communications monopoly and when (if?) that happens, AT&T (and Movistar) should stand to benefit. ¡Muy Bien!