RELATED: US Cellular Goes Unlimited
US Cellular has an advantage with their less-restrictive ownership. They can be much more creative in their combinations of their own network bundled with roaming partners. They even cut a deal with Google Fi, a potential competitor.
US Cellular continues to expand their network, they recently purchased some new 600 MHz spectrum. They also need to take a broader view for their customers who want to save a few bucks, without leaving open the barn door. Hey, US Cellular could buy US Mobile to give them a bargain outlet. but we hear Virgin Mobile might be available...or at least not being used.