Monday, April 10, 2017

Sprint Goes Price Happy

Sprint is competing aggressively in the "Unlimited" competition with some interesting adjustments.  First, their Unlimited plan among 5 family members could cost you as little as $28 per month per line, but you could have as many as 10 lines with even more savings! That price goes up on 6/30/18, but if your phones are paid off by then, you'll be ahead.  This follows the end of their "Half Off" sale.


Sprint also mentioned that they will be pricing their own Sprint Prepaid more to attract the non-Unlimited customer, but that advantage slips away when compared to their 'regular' plans...unless your credit really sucks.  Sprint's Prepaid also has a limited choice of phones.

On the other side of the Sprint building, their Virgin Mobile brand is still waiting to pounce on the market with a "disruptor" price, while making sure they don't do harm to their other prepaids, including Boost Mobile.  That's 3 prepaids from one major wireless company.  I wonder if there are arguments in the hall at Sprint headquarters about who gets to do what: price wars within the same company?  Back in 2009 we pondered that Virgin Mobile would become the low-priced version of Sprint.  I'm sure they'll get around to it in less than 8 years.

No comments: