Thursday, April 23, 2015

Google Fi: New Opportunity, New Problem

Google's introduction of "Project Fi" (as in Wi-Fi without the "Wi") provides a unique opportunity.  Your can use whatever signal your phone can access among Wi-Fi, T-Mobile and Sprint broadband sources.  Google has changed the pricing and technical profile of using wireless, and usually, most things that Google touches benefits the average consumer.

So, does this mean Google will be an "MVNO", or a re-seller of network access from 2 of the top 4 wireless carriers, or something else?  As we peek over the horizon, instead of expecting the major carriers doing something different to compete,  we see other MVNO's going in the same direction and offering some kind of network combination.  Our challenge is to find where to classify Google's wireless.  Is it "Wireless," "Prepaid," or "Broadband"?  Instead of waiting to see what direction it goes, we'll just include it in every related corner of our Mountain Wireless Cellular networks and see if we can do our part to help this innovation grow.

To get in on the first round of the fun you only need a Gmail account and to request an "invite", which is similar to the start of other Google projects.  Then, let the wireless innovation begin.

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