In this case, "Rules" is a verb. Much of wireless is concentrated on the Smart phone user and satisfying their needs...needs that were formerly just desires. Last summer we reviewed how many of our visitors read our pages on small screens and decided we need to catch up. As a result, our time has been spent re-designing all of our web sites, one by one, to make them more user-friendly to the small screen. This means simpler pages and more compact information. A total makeover may come later, but for now, look for easier to hit links for fingers both fat and thin.
With re-design comes updated information. Many of the carriers that we formerly reported as independent, like MetroPCS and Cricket, are now part of the Prepaid soup which has moved to the Mountain Prepaid pages. Also, 2014 has marked a record number of lost carriers, some that were purchased by larger carriers and some that just disappeared. This has forced us to review all of the carriers listed at Mountain Wireless more often to make sure others haven't thrown in the towel. In most cases, a local phone company or co-op has just gone out of the wireless business and ultimately very few customers are affected.
Among our most active inquiries, MetroPCS and Straight Talk have been our most highly-searched topics indicating to us that a large number of people are looking at these two carriers for more economical wireless services. Surprisingly, Cricket is not among those hot topics and is now a cheap way to join AT&T. As AT&T GoPhone becomes more mainstream we're surprised more users don't forgo a few roaming agreements for the cheaper Cricket plans. We think it's a trend that just hasn't started yet.