Last week Cellular South re-branded themselves as "C Spire Wireless." Behind the scenes, Cellular South has been working hard to keep the larger carriers in check, even going as far as joining The Department of Justice and Sprint in suing AT&T to block the T-Mobile acquisition. They even appeared at the first Senate hearing on the transaction to express their disapproval. Cellular South has also made numerous complaints to the FCC on handset and roaming issues which has somewhat helped other small carriers.
C Spire is one of the Top 10 wireless carriers with almost a million customers but is limited to Mississippi, Alabama, Florida and Tennessee with no significant plans to expand beyond that. It's unfortunate because we need a spunky carrier like this making noise in a larger swath across America.
C Spire is 'talking the talk', and we hope they follow through with their consumer-centric behavior which has kept companies like US Cellular moving forward. C Spire's plans and deals are better than average and it's comforting to know that management told employees that the customer is king, and the king could leave tomorrow, so let's keep him happy. It's a move that should make us happy even if we don't live in the south.