The Cricket name will live on, and just like MetroPCS, it will remain a brand using a different network with much better capabilities and much better coverage. This may also be an attempt by AT&T to face the future of no contracts and prepaid plans. If Cricket's customers grow faster than AT&T, the money still goes into the same pot. We also get a bit more broadband capacity among the Big survivors.
We'll watch the Cricket evolution, but it should mirror that of MetroPCS: switching phones from CDMA to GSM and broadening the names to be better nationwide competitors.
We had hopes that Cricket and MetroPCS would wind up together to make a passable 5th competitor, but, alas, that dream was not meant to be. Now what becomes of the new number 5 through 10 network? Counting them down is what we do.