Thursday, February 10, 2011

Good News at Sprint

Sprint announced today that they added over 1 million new customers recently. I have been combing through all the data available and I can't find a clear reason why. In the words of CEO Dan Hesse, it's all about improving "the customer experience" and "reduced churn." With all the wireless buzz about the iPhone and Verizon vs. AT&T, it's hard to believe Sprint can make headway just by making customers happy. Something is making new people sign up and old customers stay.

I haven't found any clues in Sprint newsgroups or in their products. Can it really be that Sprint is growing by actually providing a better "customer experience" rather than dropping prices or improving the network? They must have some better 'retention' programs or customer service reps with better verbal skills. No matter...Go Dan, Go!

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