Wednesday, April 26, 2017

US Cellular's Backup Plan

US Cellular is one of the more popular among our Wireless Noise subjects, and we were reminded after our article on Verizon's lack of a viable value-oriented wireless choice, that US Cellular has even less.  US Cellular has not been competitive with their Prepaid product, possibly because they can't offer as much coverage as larger carriers.  We think they can, and more importantly, they should.  Like Verizon, US Cellular's best competitor should be themselves.


US Cellular has an advantage with their less-restrictive ownership.  They can be much more creative in their combinations of their own network bundled with roaming partners.  They even cut a deal with Google Fi, a potential competitor.

US Cellular continues to expand their network, they recently purchased some new 600 MHz spectrum.  They also need to take a broader view for their customers who want to save a few bucks, without leaving open the barn door.  Hey, US Cellular could buy US Mobile to give them a bargain outlet. but we hear Virgin Mobile might be available...or at least not being used.

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