Monday, April 24, 2017

Verizon Has No Backup Plan

Now that Verizon has reported a first-ever net loss of wireless customers, we want to check on their backup plan.  Oh...we don't see one.  Let's look at the competition.  AT&T has both a Cricket and a GoPhone.  T-Mobile has MetroPCS.  Even Sprint has a Boost and a Virgin.  Each of the other "Top 4"  have a prepaid version for value-oriented customers to fall back on, where Verizon claimed their Prepaid was TracFone.  We thought that was short-sighted.  Now it's blind-sided.

Verizon is losing wireless customers to the competition when they could have been losing customers to themselves.  They tried to revive their own prepaid brand, but it's too little, too late. Are they afraid they might dilute their product?  We don't think they should be baking up a "Verizon Lite," but they do need a Plan B.


Last week Verizon announced a deal to lay more fiber.  Now it looks like before they add more fiber to their diet, they need to unblock their wireless pipeline. Fortunately, Verizon is moving in the right direction by expanding their network bandwidth and swimming into the 5G depth of the pool, but don't lose those of us at the other end of the pipe.  OK, it's a good thing they threw us an Unlimited bone, but figures say we want more.  Let's hope TracFone doesn't really become Verizon's prepaid division, they're one of the disruptors stirring these wireless waters.

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