Monday, July 14, 2008

Sprint Kills SERO

It was one of the worst-kept secrets in cellular. It was Sprint's "SERO," Sprint Employee Referral Option, with excellent-priced plans and all you needed was an email of a Sprint employee which was readily available in cellular forums. It has been replaced with Sprint's "Everything Plus Referral Program" and the plans aren't as generous, and the "referral" is harder to get.

Sprint has the right to end such programs, but they are not a company who can just raise prices without further destroying their customer base. Yes, they have now raised the other foot and are aiming the pistol carefully. Bang!

1 comment:

Anonymous said...

Sprint knew they had customers signing up for SERO without knowing anyone at Sprint and went as far as setting up the promotional email address of Sprint had a way to help rebuild its customer base and just blew it big time.