After reporting that Verizon Wireless was making their Prepaid products somewhat less competitive, there appears to have been an about face. Checking Verizon's Prepaid plans, we see the $30 prepaid plan is back and their more expensive plans appear to include a bit more incentive to sign up.
It was several months ago that Verizon CFO Fran Shammo was quoted, "quite honestly, we use the TracFone brand as our prepaid product." Now, it is reported that Verizon is working with 3rd-party Prepaid sellers to expand into the prepaid market in a different direction. It looks like Verizon has decided Prepaid is a market segment they can't ignore...even though they tried.